Isn’t a trailer already an advertisement?

July 9, 2007

in Advertising,New Media

I tried to watch the trailer for The Bourne Ultimatum on IMDB. The Flash player started up and informed me that before I could watch the trailer, I’d have to watch an advertisement first:

The Bourne Ultimatum pre-ad ad

Sorry, isn’t the trailer already an advertisement for the movie? So, in order to watch an ad I want to see, I have to first watch one I don’t want to see. In this case, VH1 is paying IMDB for me to be able to see an ad for The Bourne Ultimatum. WTF?!?

To top off the screwiness, after the Flash-based pre-advertisement advertisement which played flawlessly and without delay, the player tried to load a Windows Media version of the advertisement that I actually wanted to see. However, all I was able to see was a black screen and the phrase, “Connecting to media…” Alas, it never did connect to media, and so I all I got for my trouble was a blog topic.

The Bourne Ultimatum trailer not playing

{ 1 comment… read it below or add one }

the constant skeptic January 21, 2008 at 7:49 pm

just wait until you have to sit through a commercial per every 10 sites you browse to… once net neutrality is eradicated.

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