<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>DaveKawalec.com &#187; Advertising</title>
	<atom:link href="http://www.davekawalec.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.davekawalec.com</link>
	<description>People and Technology</description>
	<lastBuildDate>Thu, 10 Mar 2011 17:06:31 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Isn&#8217;t a trailer already an advertisement?</title>
		<link>http://www.davekawalec.com/2007/07/isnt-a-trailer-already-an-advertisement/</link>
		<comments>http://www.davekawalec.com/2007/07/isnt-a-trailer-already-an-advertisement/#comments</comments>
		<pubDate>Mon, 09 Jul 2007 17:48:45 +0000</pubDate>
		<dc:creator>Dave Kawalec</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[New Media]]></category>

		<guid isPermaLink="false">http://www.davekawalec.com/?p=8</guid>
		<description><![CDATA[I tried to watch the trailer for The Bourne Ultimatum on IMDB. The Flash player started up and informed me that before I could watch the trailer, I&#8217;d have to watch an advertisement first: Sorry, isn&#8217;t the trailer already an advertisement for the movie? So, in order to watch an ad I want to see, [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I tried to watch the trailer for <em>The Bourne Ultimatum</em> on <a href="http://www.imdb.com/title/tt0440963/trailers-screenplay-1-10-2">IMDB</a>. The Flash player started up and informed me that before I could watch the trailer, I&#8217;d have to watch an advertisement first:</p>
<p><img src="http://www.davekawalec.com/pix/bourne1.jpg" alt="The Bourne Ultimatum pre-ad ad" width="90%" border="2" /></p>
<p>Sorry, isn&#8217;t the trailer already an advertisement for the movie? So, in order to watch an ad I want to see, I have to first watch one I don&#8217;t want to see. In this case, VH1 is paying IMDB for me to be able to see an ad for <em>The Bourne Ultimatum</em>. WTF?!?</p>
<p>To top off the screwiness, after the Flash-based pre-advertisement advertisement which played flawlessly and without delay, the player tried to load a Windows Media version of the advertisement that I actually wanted to see. However, all I was able to see was a black screen and the phrase, &#8220;Connecting to media&#8230;&#8221; Alas, it never did connect to media, and so I all I got for my trouble was a blog topic.</p>
<p><img src="http://www.davekawalec.com/pix/bourne2.jpg" alt="The Bourne Ultimatum trailer not playing"  width="90%"  border="2" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.davekawalec.com/2007/07/isnt-a-trailer-already-an-advertisement/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

